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About Us


Everyone has an incredible family ancestry story to tell.


The idea for The Incredible Thread started when we began talking to our children about our own family stories. Our children descend from migrant families born on different sides of the world. We wanted to tell them about their grandparents and great-grandparents, and share the wonderful tapestry of ethnic heritage that is part of who they are.


How is the book personalized?

The Incredible Thread is a personalized ancestry adventure story that makes your child the main character. The story takes each child on a personalized journey to learn more about the places they come from and how their ancestral heritage makes them unique. The book is personalized with their name and appearance. What makes this book truly unique is that you get to select the countries or regions the child visits. In each place, the child meets a vibrant character who teaches them something about their cultural heritage. You can review your entire book before purchasing.

About Ancestral Heritage

Knowing about ourselves can help us connect with others and break down stereotypes. How? When we understand that our own identities are made up of many different elements, it enables us to empathize with others and recognize that all individuals have complex and dynamic identities.

While this book takes the reader around the world to discover different aspects of their heritage, it is important to remember that the people and places visited are not representative of entire cultures or countries. Rather, we hope the characters and places in The Incredible Thread spark curiosity and ignite conversations with your child to learn more about who they are and where they come from, helping them develop a deeper understanding of identity and meaningful connection with others.

Why can’t I find the country or cultural group I’m looking for?

We aim to include everyone in The Incredible Thread. If you cannot find a specific country or cultural group in the list, it may be included within a broader regional option. For example, if you are looking for Denmark, choose the ‘Scandinavia’ option, for Lebanon, choose the ‘Egypt and Arab Levant’ option.

We are continually adding more ancestry adventures for you to choose from. Say hi and let us know where you would like The Incredible Thread to take you at [email protected]

My ancestors come from more than five places

That’s incredible! Our children are the same, so when we built our kids’ books we chose the five
places we most wanted to introduce them to. Selecting up to five ancestry adventures ensures
the book is not too long for our younger readers and listeners. In the future we will consider
adding more than five options for families like yours. Please send us an email at
[email protected] and tell us more about your story.

What age group is the book for?

Perfect for ages 0-10. We hope each child will grow with their book, developing a deeper understanding of their unique heritage, identity and connection every time they read it.

Size and Quality

The book is US Letter Landscape size (11” x 8.5” / 21.5cm x 27.5cm). This is a great size to read aloud together and enjoy the detailed illustrations. Our books are printed in the US, Australia, UK, EU and Canada with the highest quality inks on premium paper and card. Our printers are selected for their environmental and social credentials. Books can be ordered in softcover or hardcover.

Shipping and Returns

Our books are printed close to you, making shipping as fast and simple as possible and minimizing environmental impacts. We prioritize minimal wastage in packaging, using recycled materials wherever we can. If there is a problem with your book when it arrives, please contact us and we will be in touch.

We mostly use FedEx for shipping. Unfortunately, because FedEx does not provide services in the following regions, we cannot currently deliver to: Central African Republic, Comoros, Cuba, Equatorial Guinea, Falkland Islands, Guinea-Bissau, Iran, Johnston Island, Kiribati, Mayotte Island, Myanmar, Nauru, Niue, North Korea, Sao Tome and Prinicpe, Sierra Leone, Solomon Islands, Somalia, St. Helena, St.Pierre and Miquelon, Sudan, Syria, Tajikistan, Tokelu Islands, Tuvalu, Wake Islands, Yemen Arab Republic.

In compliance with international sanctions, we cannot currently fulfil orders from Russia or Ukraine.

Do you charge more for longer names?

Absolutely not! We love long and interesting names. Our Book Builder has a limit of 12 characters per name. So for all the Bartholomews and Christobelles out there, we’ve got you covered. If you have a name longer than 12 letters consider using a nickname or send us an email at [email protected] so we know about the issue.

I made a mistake with my order, what should I do?

Please contact us immediately. If your book has not printed yet, we’ll do everything we can to help. If the book has already printed, unfortunately there is not much we can do. This is why we suggest you carefully check your book at the preview stage.

My order arrived damaged or defective

Oh no. We’re really sorry about that. Please contact us and we will fix the problem right away.

Privacy and Data

We take your privacy seriously. Our full privacy policy can be found here.